The Impact of Media Literacy on Economic Perception and Decision- Making: A Critical Analysis of Late 21st Century Developments

Abstract

In today's rapidly evolving digital landscape, media literacy has become an essential skill for navigating the complex web of information shaping economic perceptions and decision-making. This study examines the significant influence of media literacy on individuals' ability to critically analyse economic messages, identify biases, and make well-informed decisions. Through an extensive review of scholarly literature and theoretical frameworks, the research highlights the role of media literacy in fostering curiosity, enhancing critical thinking, and promoting active engagement with economic discourse. By exploring case studies and real-world examples, the study underscores the importance of media literacy in helping individuals address misinformation, understand economic policies, and contribute to public discussions. The findings emphasise the need for media literacy education to empower informed decision-making and create a more economically aware society.