Implementation of SWOT Analysis in the Development of Green Energy-Based Social Businesses in Local Communities

Abstract

The transition to green energy is a global priority to address the environmental crisis and climate change. This study analyzes the development of green energy-based social businesses using the SWOT approach to identify the Strengths, Weaknesses, Opportunities, and Threats factors that influence their sustainability. The analysis results show that community involvement and government incentives are the main strengths in supporting the sustainability of green energy projects. However, there are significant obstacles in the form of high initial investment costs (30%) and limited expertise and access to funding (25%). Regarding opportunities, international policies that support green energy are the most significant driving factor (35%), followed by technological advances that contribute 30% to increasing the efficiency and accessibility of renewable energy. However, green energy businesses still face threats from policy uncertainty (30%) and competition with fossil fuels (25%), which can hinder investment and adoption of new technologies. To overcome these challenges, strategies such as stabilizing energy policies, increasing access to funding through partnerships with investors, and technological innovation to reduce operational costs are needed. By implementing these strategic steps, green energy-based social businesses can grow faster and provide long-term environmental and societal benefits.